Reading Reflections

Each way you arrange something tells you something different about that subject.

Audience theory is an element of thinking that developed within academic literary theory and cultural studies.

Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas are a tool or method of market segmentation.

A user persona is a representation of the goals and behavior of a real group of users. In most cases, personas are synthesized from data collected from interviews with users.

Reasons for why people start collecting:


- Out of compulsion

- Memories tied to items
- Love or admiration for the objects
- Materialistic
- Filling wound in personal history
- Virtue in preservation
- Discovery
- Competitiveness
- Passing on traditions
- Hope for future value
- Forge connection with past
- Personal stories
- Need of something valuable
- To maintain order
- Control
- Sentiment
- New relationships